Taxes
by BUCK and Cash App
Producer
2021
-
2022
Taxes stink. What if doing your taxes were chill instead? For the launch of Cash App Taxes, the team at BUCK manifested their best selves to dream up a low-stress campaign full of calm, gentle, ASMR inspired vignettes to ease viewers through the process.
This campaign is all about treating yourself nice, even during tax season. Inspired by ASMR videos, affirmations, chill meditation visualizers and with our incense lit, it was time to get making. The team imagined what it would be like to do your taxes from relaxing spaces: spas, gardens, a comfy cat palace.
Credits:
Executive Producer
Joe Nash
Russell Greene
Producer
Dara Ó Cairbre
Tess Sitzmann
Group Creative Director
Daniel Oeffinger
Creative Director
Chris Palazzo
Associate Creative Director
Joyce Ho
Art Director
Emily Simms