Dara Ó Cairbre

Energy Impact Program

by The Mill and Google

Producer

2022

2023

The Mill collaborated with Google on a number of product films to highlight their latest features for Google Nest Renew, allowing households to green up their energy consumption by avoiding coal-fueled electricity. Working directly with the brand, our Design Studio oversaw the project from conception to completion.

The films are a world filled with green balls representing clean energy being transported to users’ homes. Traveling through twisty tubes, slides, and ramps, we see the potential impact that green electricity can provide – starting with a single appliance, followed by a home, a city, and then the world. A plethora of newly added functions to the Google Nest are introduced, including shifting heating and cooling based on cleaner energy and cost savings, as well as providing monthly impact reports.