Thirsty For More

by BUCK, The Garage and Pepsi
Thirsty For More

Producer

2022
 - 
2023
What happens when you combine hand-crafted, high-speed propulsion devices, motion control arms, and a thousand gallons of cola? Answer: one of the coolest shots ever. Enter Pepsi's “Crave” campaign, a compendium of gorgeous liquid footage and freshly branded elements that level up to an exciting and dynamic hero film.
Thirsty For More

Pepsi needed a dynamic asset library of cola shots that would function as both a kit-of-parts for their “Crave” campaign and the building blocks for their hero film. These unique, multi-functional cola shots needed to work as separate assets for their global teams to build regional content. Each shot had to work hard to illustrate “the essence of cola”, and reflect the emotional journey of the audience — crave, consumption, and satisfaction.

Pepsi Branding Styleframe
Pepsi Branding Styleframe

Credits:

BUCK
Executive Producer
Russell Greene
Kim Stephens

Producer
Dara Ó Cairbre
Chanelle Larios
Monica Lynn
Chloe Soares

Executive Creative Director
Benjamin Langsfeld

Creative Director
Dan Gregoras

Associate Creative Director
Guillermo Zapiola

Technical Director
Jose Fuentes

Editor
Dave Conte
Randy Rubin

THE GARAGE
Tabletop Director & Director of Photography
Steve Giralt

Special and Liquid Effects Rigging
Matthew Huber

Executive Producer
Halie Graham

Line Producer
John Ficalora

Full credits →

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